Lena – LenaLookbook illustrations—
Lena-Lena is sensual handmade lingerie brand. All products are handmade by its owner Elena Urumova. The brand's goal is to create sexy high-quality lingerie that is comfortable and pleasant to wear.
I was part of almost every aspect of creating the brand. Starting from the name, Lena-Lena which came up from the owners name Elena, logo, identity, packaging, website and art directing the photo session. Finally creating few illustrations based on Lena-Lena's Autumn 2014 collection. The goal was to create illustrations while showing the real products.
I've also directed and shot behind the scenes video of Lena-Lena's 2016 collection photoshoot.