Lena – Lena
Lookbook illustrations

Lena–Lena

Client — Lena-Lena
Year — 2014
Link — www.lena-lena.com

Lena-Lena is sensual handmade lingerie brand. All products are handmade by its owner Elena Urumova. The brand's goal is to create sexy high-quality lingerie that is comfortable and pleasant to wear.
 
I was part of almost every aspect of creating the brand. Starting from the name, Lena-Lena which came up from the owners name Elena, logo, identity, packaging, website and art directing the photo session. Finally creating few illustrations based on Lena-Lena's Autumn 2014 collection. The goal was to create illustrations while showing the real products.

  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image

Process

The illustrations were created while using photos as reference, then shaded in photoshop using custom brush.

all2all2

I've also directed and shot behind the scenes video of Lena-Lena's 2016 collection photoshoot.